Who is the Brazilian e-shopper?
Brazil has 105 million e-commerce users, but only 49% of the population shops online. With the potential of new customers lying ahead, it’s time for brands and merchants to get to know the Brazilian online consumer.
All posts by Monica Senato
6 top payment trends in LATAM for 2021
As the year kicks off under the «new normal», digital finance tech is evolving payment options to better respond to merchants’ and consumers’ needs. Take a glance at what is expected for 2021.
DDP vs DDU: All you need to know about shipping goods from abroad
International e-commerce merchants can opt to deliver physical goods through two methods: Delivery Duty Paid (DDP) or Delivery Duty Unpaid (DDU). We look at the argument for both and explain what each entails for your business.
Understanding Tourism vs. Commercial Dollar in Brazil
Did you know that there are two types of exchange rates when dealing with USD in Brazil? International merchants, in order to avoid any hidden costs, should be aware of the differences between the commercial and the tourism rates when selling online.
E-Commerce in Colombia Shows Promising Growth by 2022
The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.
Net More Customers in LATAM with a Localized Checkout
It costs seven times as much to get a new customer as it does to retain an old one. Streamlining and localizing your checkout process may be the single easiest way to keep Latin American consumers returning to your business.
Say WhatsApp! and engage with your customers in Brazil
It’s the leading mobile messaging app in Brazil and it has changed the way Brazilians communicate with each other. The astonishing impact of WhatsApp in everyday life highlights the importance of using it as a marketing tool to engage with customers.
Addressing the challenges and the potential of the LATAM gaming market
The online gaming sector is growing in LATAM and the region is winking at companies seeking to penetrate emerging markets with a promising growth potential. A large audience of fans thirsty for high-quality entertainment predicts solid revenues.
Why installments increase e-commerce turnover in Argentina
Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?
Using influencer marketing strategy to reach LATAM audiences
As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.