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All posts by Monica Senato

DDP vs DDU: All you need to know about shipping goods from abroad

Posted on September 18, 2019October 3, 2019Author Monica SenatoPosted in Market Insights

International e-commerce merchants can opt to deliver physical goods through two methods: Delivery Duty Paid (DDP) or Delivery Duty Unpaid (DDU). We look at the argument for both and explain what each entails for your business.

Understanding Tourism vs. Commercial Dollar in Brazil

Posted on September 11, 2019November 20, 2019Author Monica SenatoPosted in Market Insights

Did you know that there are two types of exchange rates when dealing with USD in Brazil? International merchants, in order to avoid any hidden costs, should be aware of the differences between the commercial and the tourism rates when selling online.

E-Commerce in Colombia Shows Promising Growth by 2022

Posted on September 4, 2019November 20, 2019Author Monica SenatoPosted in Market Insights, Trends

The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.

Net More Customers in LATAM with a Localized Checkout

Posted on August 7, 2019November 20, 2019Author Monica SenatoPosted in Market Insights, Payments

It costs seven times as much to get a new customer as it does to retain an old one. Streamlining and localizing your checkout process may be the single easiest way to keep Latin American consumers returning to your business.

Say WhatsApp! and engage with your customers in Brazil

Posted on July 31, 2019October 25, 2019Author Monica SenatoPosted in Market Insights

It’s the leading mobile messaging app in Brazil and it has changed the way Brazilians communicate with each other. The astonishing impact of WhatsApp in everyday life highlights the importance of using it as a marketing tool to engage with customers.

Addressing the challenges and the potential of the LATAM gaming market

Posted on July 24, 2019October 3, 2019Author Monica SenatoPosted in Market Insights

The online gaming sector is growing in LATAM and the region is winking at companies seeking to penetrate emerging markets with a promising growth potential. A large audience of fans thirsty for high-quality entertainment predicts solid revenues.

Why installments increase e-commerce turnover in Argentina

Posted on July 5, 2019October 2, 2019Author Monica SenatoPosted in Market Insights, Payments, Trends

Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?

Using influencer marketing strategy to reach LATAM audiences

Posted on June 21, 2019October 2, 2019Author Monica SenatoPosted in Market Insights, Trends

As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.

Why partnering with a local expert will leverage your success in LATAM

Posted on June 12, 2019October 2, 2019Author Monica SenatoPosted in Market Insights, Payments, Trends

Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.

Why are credit cards driving a rise in Brazilian e-commerce?

Posted on June 7, 2019October 25, 2019Author Monica SenatoPosted in Market Insights, Payments

In light of the localized nature and style of card payments in Brazil, e-commerce merchants must ensure they cater to these unique payment methods to ensure success.

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