Fast paced market, short deadlines and a demand for precision is the scenario where e-commerce grows vertiginously. Don’t forget, however, that your client is human, and he/she needs to relate to people in your online customer service.
Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.
The benefits of localizing your digital business are countless and the tools to implement it into your company’s marketing strategy are efficient. Learn why adapting content leads to more global sales and a healthier relationship with your customer.
By Daniele Godoi, Product Marketing
Local payment strategies are essential for companies interested in expanding their business in Latin America. For this reason, we invited the LATAM Payments Expert, Fernando Estevez Vazquez, to talk about this intriguing market on our blog.
Learning about LATAM´s particularities and shopping preferences is the key for success, but how to reach such a fragmented market? Our Managing Director, Alain Delcourt, shares some thoughts about his experience at BoaCompra.