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All posts in Trends
Mobile Gaming in Brazil to Grow to USD 400 Million by 2023
Smartphones have given Brazilians the freedom to play anywhere and anytime. Therefore, this option is triggering a demand for casual games and a shift in the gamers’ demographics. In Brazil, revenues keep increasing, unveiling the potential of casual games.
E-Commerce in Colombia Shows Promising Growth by 2022
The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.
Why installments increase e-commerce turnover in Argentina
Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?
Using influencer marketing strategy to reach LATAM audiences
As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.
Why partnering with a local expert will leverage your success in LATAM
Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.
eSports in Brazil: Press “play” & maximize your ROI
LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.
Top 10 Must Have Alternative Payment Solutions in Latin America
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Why is it crucial to reach the Latin America’s Millennials and the Gen Zers?
Since Millennials represent around 50% of global consumerism and the Generation Z are digital natives, it becomes evident that they’re too important to be ignored, and companies must figure out ways to reach them and encourage them to purchase.
3 steps to improve online user experience and boost business in LATAM
Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.