The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.
Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?
As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.
Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.
LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Since Millennials represent around 50% of global consumerism and the Generation Z are digital natives, it becomes evident that they’re too important to be ignored, and companies must figure out ways to reach them and encourage them to purchase.
Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.
E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.
A blooming e-commerce growth that reaches two digits and a considerable gross domestic product (GDP) are building a promising scenario for international merchants in the country.