Are you wondering what the future holds for international platforms conducting business in Latin America, one of the top regions in the world for e-commerce growth? We take a closer look at the challenges and opportunities of e-commerce in LATAM.
What is the busiest season for e-commerce in Brazil: Black Friday or Christmas?
A curious fact about both commercial dates is that the very same online consumer buys on both dates, but with different purposes. Personal purchases with discounts are more common during Black Friday, while general gifts are bought at Christmas.
Local Payments in LATAM as Marketing Strategy
You can boost your business in LATAM by integrating local payments on your online checkout. Marketing can play a key role in this process by helping to notify your target audience regarding the available alternative payment options.
Differences in payment preferences between Physical Commerce and e-Commerce in Brazil
Due to the sheer size of Brazil, Brazilian consumers’ profiles may change according to where and how they buy. The preference for cash, local credit cards or boletos will also depend on if the purchase is made in a physical store or online.
How can your checkout impact on your global business?
When you think about expanding your business to a global level, you must always consider the localization of your international platform and the optimization of your checkout in order to turn online visitors into paying customers.
Why reaching the unbanked in Mexico will boost your e-commerce business
How can it be possible to register growth in an e-commerce where financial inclusion and banked consumers reach only 36.9% of the population? Local payments and corner stores with alternative payment options are the answer.
How gamers are spending money in Brazil, Mexico, Turkey and Argentina
New market segments such as esports, gaming video content and virtual reality are gaining ground throughout the world. They keep growing, albeit in different ways, as can be noticed in countries such as Brazil, Mexico, Turkey and Argentina.
How Brazilian customers buy on international e-commerce sites
Learning the preferences of 55.2 million online customers is the key to reaching the 4th largest internet market in the world and increase your e-commerce sales.
Latin America: The Reign of Cash as a Local Payment
From bartering with seeds and cattle to metal objects, there was a time when people paid their purchases by trading products. It was only in ancient China, during the Tang Dynasty, that merchants began to use paper money as a form of guarantee for the exchange of coins at the end of long journeys. And…
How Cross-Border Marketing can help your expansion in LATAM
Organic content or paid campaigns are important for your marketing strategy. However, introducing a consolidated product or service to global markets and different cultures is often one of the biggest difficulties that companies face around the world.