We look in detail at the reasons behind the growing LATAM e-wallet phenomenon and what international e-commerce merchants need to know to take advantage of this trend.
Black Friday is scooping consumers and revenues from the traditional Latin American shopping dates and is playing an important role in LATAM’s e-commerce.
Digital banks and neobanks are the new fintech trend in the Latin American market. Through their online and mobile services, they leverage e-commerce in the LATAM markets and help to bring unbanked consumers into the formal economy.
Our free white paper looks in depth at the cultural, logistical and financial information you need to expand your business into Brazil, Mexico or Chile.
It costs seven times as much to get a new customer as it does to retain an old one. Streamlining and localizing your checkout process may be the single easiest way to keep Latin American consumers returning to your business.
As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?
More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.
Although online sales in the LATAM market are expected to increase 19% in the next five years, consumer trust is still an issue that needs to be addressed. What can companies do to promote a healthier relationship with the public they are trying to reach?