Did you know that there are two types of exchange rates when dealing with USD in Brazil? International merchants, in order to avoid any hidden costs, should be aware of the differences between the commercial and the tourism rates when selling online.
The efforts that Colombia has been making to present an ascending line of economic growth are paying off. The International Monetary Fund declared that the country’s economy is gaining a momentum and there has also been a sharp rise in e-commerce sales.
It costs seven times as much to get a new customer as it does to retain an old one. Streamlining and localizing your checkout process may be the single easiest way to keep Latin American consumers returning to your business.
The online gaming sector is growing in LATAM and the region is winking at companies seeking to penetrate emerging markets with a promising growth potential. A large audience of fans thirsty for high-quality entertainment predicts solid revenues.
As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.
Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.
More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.
LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.
Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.
As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.