We look in detail at the reasons behind the growing LATAM e-wallet phenomenon and what international e-commerce merchants need to know to take advantage of this trend.
Like many Latin American countries, Uruguayan e-commerce has traditionally been dominated by cash-based transactions. However, a rise in the use of cards, often facilitated by installments, is changing the face of Uruguayan online purchases.
If you are interested in expanding into Latin America, it is essential to understand the alternative payment choices that can be provided in a region with such wide economic diversity, different currencies and different purchasing habits.
Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?
Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.
Following the trend of Latin America, Uruguayan consumers prefer paying all sort of bills with cash. Offering different tools to enable this kind of payment method will boost e-commerce sales vertiginously.
With 2.6 million people with internet access, e-commerce is still at an early age in a country with a steady growth in the last years. Some online stores showed an annual growth rate of 30% to 50%.